Passion Meets Experience
In 1978 an opportunity presented itself to Phil Murphy. His family relocated from Columbia to Florence, SC where Phil purchased a small shop in downtown Florence. In 1979, Phil's childhood dream of owning his own bike shop became a reality. Phil's Bicycle World remained in that location until 2005. 2005 brought big changes for Bicycle World and Naturally Outdoors (an outdoor gear shop started by Phil's son). In that year they moved their locations to W Palmetto Street to accommodate their growing staff and inventory! To this day the store resides on Palmetto Street where Phil is still the grandmaster bicycle repair man!
Why Shop With Us?
From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.
Browse Our Bike Selection
Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.