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About Us

Passion Meets Experience

In 1978 an opportunity presented itself to Phil Murphy. His family relocated from Columbia to Florence, SC where Phil purchased a small shop in downtown Florence. In 1979, Phil's childhood dream of owning his own bike shop became a reality. Phil's Bicycle World remained in that location until 2005. 2005 brought big changes for Bicycle World and Naturally Outdoors (an outdoor gear shop started by Phil's son). In that year they moved their locations to W Palmetto Street to accommodate their growing staff and inventory! To this day the store resides on Palmetto Street where Phil is still the grandmaster bicycle repair man!

Phil Murphy


Phil's childhood dream became a reality in 1979 when he quit his 9-5 to open a bicycle shop! Phil and his family relocated from Columbia to Florence, SC where they still reside. Phil works almost every day of the week so when you come to the shop you are bound to see the man who started it all. Entrepreneurship must run in Phil's family because in 1990 his son, Scott Murphy & long time family friend Hunter Morgan, opened an outdoor gear shop. In 2005 the two stores joined forces on Palmetto Street to create a one stop shop for all kinds of outdoor adventure! 

Bikes of Choice

Adventure - Specialized Diverge 

Dream Bike - Schwinn Paramount 

Geoff Akins

General Manager

Geoff has been living the bike shop life since 2016 and became the general manager in April 2017. Growin' up in Virginia awarded him with a myriad of outdoor opportunities. Geoff wears many hats at Phil's from the daily operations to planning rides and working on the local trails. He is also the team director/coach of the Florence "Magic City Rollers" N.I.C.A. team. Bikepacking adventures occupy most of his daydreaming and free time these days.

“My candle burns at both ends; It will not last the night; But ah, my foes, and oh, my friends- It gives a lovely light!”

Bikes of Choice

Mountain XC- Specialized Chisel Ltd

Gravel- Otso Wahella C

Dream Bike- Rodeo Labs Flannimal

Rev. Will Gerald

Service Manager

Will Started at the shop in the fall of 2020. Born in beautiful Florence, he spent a number of adventurous years away and returned to the Pee Dee in 2018 to raise a family. Driven by a stubborn perfectionist streak tempered by an exuberant lust for life, Will is a faith fueled mechanic who’s favorite pastime is wandering aimlessly. A lover of driftwood and mossy mountain streams, he finds himself at home anywhere outdoors and in good company. Stop by for a conversation on cryptozoology and metaphysics, or to just get your bike tuned up.

Bikes of Choice

Dropbar 29er - 2022 Otso Fenrir

Road: 1988 Specialized Sirrus

Dream Bike - Nua La Bestia

Why Shop With Us?

From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.

Quality & Value

We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Friendly Staff

We aren't your average bike shop. Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Low Price Promise

If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.