Phil's Bicycle World
Passion Meets Experience


Passion Meets Experience


The Story

In 1978 an opportunity presented itself to Phil Murphy. His family relocated from Columbia to Florence, SC where Phil purchased a small shop in downtown Florence and in 1979...Phil's childhood dream of owning his own bike shop became a reality. Phil's Bicycle World remained in that location until 2005. 2005 brought big changes for Bicycle World and Naturally Outdoors (an outdoor gear shop started by Phil's son). In that year they moved their locations to W Palmetto Street to accommodate their growing staff and inventory! To this day the store resides on Palmetto Street where Phil is still the grandmaster bicycle repair man!


The Crew



Phil Murphy 

Phil's childhood dream became a reality in 1979 when he quit his 9-5 to open a bicycle shop! Phil and his family relocated from Columbia to Florence, SC where they still reside. Phil works almost every day of the week so when you come to the shop you are bound to see the man who started it all. Entrepreneurship must run in Phil's family because in 1990 his son, Scott Murphy & long time family friend Hunter Morgan, opened an outdoor gear shop. In 2005 the two stores joined forces on Palmetto Street to create a one stop shop for all kinds of outdoor adventure! 


Bikes of Choice

Adventure - Specialized Diverge 

Dream Bike - Schwinn Paramount 





Mike Wibe

Mike started at Phil's part time in 2009, became the manager in 2012, and then became the CFO in 2017! Mike has been a passionate cyclist for years and commutes to work everyday on a seven year old Specialized Tri-Cross. In his "spare" time Mike loves to spend time with his wife, three kids, their ducks, dog, and cat. Excluding the animals...the familie's favorite thing to do together is roadtrip. A five hour car ride is a short trip for them and every summer they travel back to Mike's hometown in North Dakota to spend some time in the country.


Bikes of Choice

Commuter - Specialized Tri-Cross 

Adventure - Specialized Allez Sprint

Dream Bike - Specialized AWOL 





Matt Knippen

Before joining the bike shop in 2015, Matt was a school teacher and a coach in about everysport you could think of! In March of 2015 he decided to join the Bicycle world family full time and make his hobby a profession! Matt isn't the only avid bike rider in his family though...his wife is also a great cyclist! Matt also has 2 children who he's passing on the love of bikes to...although one of his boys isn't quite big enough to reach the handlebars yet! 


Bikes of Choice

Mountain - Specialized Epic Hardtail

Adventure - Specialized Diverge 

Dream Bike - Moots Baxter